Parking in dense, urban areas can be stressful or frustrating because of the lengthy time spent looking for a spot, expensive parking rates, and overall safety concerns. All of which create a negative experience with parking.
A mobile valet service that can park and retrieve your car for you in urban areas or at events where parking can be tough. Payment is taken through the app and you never need cash.
User Research
User Persona
Feature Prioritization
Wireframing
Site Architecture
Usability Testing
Prototyping
We conducted one on one interviews, while simultaneously conducting a survey to understand the needs and motivations of users that are frustrated with parking options.
- 18-55 years old
- Drivers who have their own car
- Live in or close to big cities
- Those who frequently pay for parking
“It's the stress of having to parallel park while people are like flying by you and flipping you off because you're stopping them from being able to go 50 miles an hour on a downtown road. Or you're worried that the bikes or scooters are going to come by at the wrong time.”
“It's terrible. It's terrible. You don't know if there's going to be parking, you don't know where to park.”
"When my husband is involved, he has a lot of anxiety about parking. We've actually driven to downtown, and parking was crazy. He said 'I can't do this' and we had to leave. We literally never parked and did our plan.”
1. Allows you to park in zones around Atlanta and pay through the app.
2. Pre-plan parking for events only, no navigation to parking spot, credit card issues, can only park in zones.
1. Helps you schedule parking at large malls , and offers rates when booking, but there are very few places you can use it.
2. Offers directions to your parking spot and takes all credit cards.
Helps you find parking spots around the city and has many desirable features:
1. Map available with rates, provides address and satellite view of parking spot.
2. Allows for a detailed, tiered search.
3. Provides parking lot type and amenities, hours and directions, and "things you should know."
4. Provides parking options and rates specific to date and time. Has a benefits program and allows for personal and business account options.
1. Park Now at a mobile valet Hotspot anywhere in urban areas.
2. Pre-plan and schedule your parking with a mobile valet.
3. Shows you rates at the Hotspot or mobile valet before you park.
4. Allows you to pay through the app using all major credit cards and offers connection with Venmo.
5. Navigation to your parking spot or share your parking location with a friend.
Friday night is Sarah’s favorite part of the week. She gets dressed up, in heels, and meets the girls for drinks and dinner. They like to explore different places every week, but sometimes certain places are avoided because they think parking will be hectic and they don’t want to walk far in heels. They wish for a straightforward way to park worry-free.
1. Going places without worrying about parking
2. Being on time to meet with people
3. Stress-free social gatherings
Users were given the prototype of Park Me mobile app and asked to complete the following tasks; sign up, search for a parking spot, reserve a parking spot, and go to profile.
Users for the most part found the app to be straightforward and visually appealing. Users struggled with the following:
1. Didn’t know to swipe right on the on-boarding page
2. Wanted tab bar to appear on every screen, even while completing a reservation
3. Thought the $5 circle was a button and tried to click it
Based on our user and market research, we believe ParkMe would be a success in any major city where parking is scarce and traffic is an issue.The next phase would entail:
1. Gaining VC funding for full development of the app, including build-out of all user functions (customer, valets, and parking lot/structure owners).
2. We will roll out a beta test in three major cities: New York City, San Francisco, Los Angeles to measure demand where parking is most scarce and resolve any UX issues that still remain.
3. Finally, the goal would be to roll-out the app in major cities across the country. Revenue would be generated via ads and obtaining a 2% service fee from our partners on every transaction.
